Shad Planking Brand and Cause Marketing

The 5-way Win Philosophy

Since inception the Shad Planking has influenced Virginia’s social, political, and commercial landscape.  However, in the beginning, entry to the event was afforded to an exclusive few.  Over time the event became open to the public, but companies were barred from doing business at the event.  For the first time in the storied history of the event Virginia businesses are invite to participate.  For 2016 the Shad Planking offers several opportunities to be a part of one of Virginia’s great traditions.  We have crafted a special plan for exhibition and sponsorship for Virginia companies and organizations that is carefully designed to create the “5-way win”.


1. A win for your business or cause.

The Shad Planking creates the rarest of occasions that allow you to speak directly to both eager festival goers and Virginia’s most important local decision makers.

2. A win for the festival attendees.

Festival goers will get the chance to interact with your business in fun and novel ways.

3. A win for the Shad Planking.

We focus directly on leveraging the festival to best benefit attendees and sponsor.  When the sponsors and attendees are happy then the Shad Planking wins too!

4. A win for the good people of rural Virginia. 

The profits for the Shad Planking are invested directly into the surrounding towns via the Wakefield Ruritan Club in order to build and maintain communities and infrastructure.

5. A win for all the people of Virginia.

The Shad Planking is a celebration of Virginia politics, agriculture, and commerce.  When good ideas and products are shown to the most influential people in the state then every Virginian benefits.

We have crafted several ways to reach our attendees starting with presentation and tasting space all the way up to being the Title Sponsor of the event.  Every participating organization gets at least 2 tickets to the event as well as a featured page and custom links on this website.


Business participation can be divided into five basic groups:

Corporate sponsorships

Wineries and distilleries

Political Campaigns and Groups

Non-profit organizations

Small business and arts and crafts exhibition

Corporate Sponsorship

For the first time in its illustrious and influential history the Shad Planking is offering sponsorships to important Virginia Businesses.The Shad Planking Board of Directors has nominated a select few leaders in Virginia business to be sponsors.  It is truly an honor to be nominated, but only a small number of sponsorships exist. Customized sponsorship packages have been sent out to our distinguished nominees.  If you believe your business was erroneously left out of the list of nominees please contact us immediately and we will consider your nomination.

Through our corporate sponsorship program we believe that the Shad Planking and the Grapes and Grains Festival will create powerful and perpetuating victories for our sponsors, every single attendee, the Shad Planking event, rural and small town Virginia and the state as a whole. This “5-way win” philosophy guides our sponsorship program to create enriching and fulfilling opportunities for everyone involved.  When a company sponsors the Shad Planking they are not just sponsoring the event, they are sponsoring all of the people and businesses that are in attendance. They are sponsoring all of the people that the Shad Planking will help through the charity and awareness raised. A company that sponsors the Shad Planking sponsors the entire Commonwealth of Virginia!  Sponsorships are limited and opportunities for your business will be gone soon.

Wineries and Distilleries
at the 68th Shad Planking &
Grapes and Grains Festival

Wineries and Distilleries

Wineries and distilleries operating within the legal borders of the Commonwealth of Virginia are invited to sample and sell (to attendees, 21 and up) their fine Virginia wine and spirits, where applicable under Virginia law.  1000s of people who care deeply about their state will be present at the event.  The nature, history, and make-up of the event create unprecedented reach and opportunity for every winery or distillery at the event.

Exhibition Space for Wineries and Distilleries is as follows:

Single: 10 ft. x 10 ft. Space – $250

Double: 20 ft. x 10 ft. Space – $375

Larger spaces are available for customized sites.

A tasting fee will be paid back to the Winery after the event.

Retail Merchants
at the 68th Shad Planking &
Grapes and Grains Festival

Virginia Arts, Crafts, and Services Retail Vending

The 68th Shad Planking and the Grapes and Grains Festival offers unprecedented exposure and marketing opportunities for your business.  Exhibition space at the event will give you a powerful opportunity to not only reap the rewards that most average wine festivals offer, but also will allow you to speak directly to Virginia’s most influential and passionate people.  Share your business and your passion and help shape the world. 

In following our “5-way win” philosophy, the 68th Shad Planking intends to do more for our exhibitors.  In addition to your event space every business who purchases a a site will receive 2 tickets to the event.  Bring your spouse, family, friends, or favorite customers; they will multiply your voice at the event.  We will send you regular updates on the status of the event and include ideas and concepts to best use the event to help make your business profitable.  Finally, your site will also get a business bio with direct links to your store, websites, or social media pages on ShadPlanking.com.

Exhibition Space for Art, Crafts, and Services businesses:

Single: 10 ft. x 10 ft. Space – $150

Double: 20 ft. x 10 ft. Space – $250

Larger spaces are available for customized sites.

Secure your site now, space is limited.

Non-Profits, Social Causes and
Outreach Programs
at the 68th Shad Planking &
Grapes and Grains Festival

Non-Profit and Outreach Exhibition Space

In the world of human networking people often say, “Its not what you know, its who you know.”  For non-profits and outreach organizations a more applicable saying is “Its not what you say, its who’s listening.”  The ears and eyes of the most influential people in the state will be at 68th Shad Planking.  No governor of Virginia has ever been elected without first attending the Shad Planking; this means the decision makers are even more likely to be listening at the event.  Your non-profit, outreach organization, or social cause will gain special visibility at the event.  Exhibit what’s important to you and help change the world at the 68th Shad Planking.

In following our “5-way win” philosophy, the 68th Shad Planking intends to do more for our exhibitors.  In addition to your event space every business who purchases a site will receive 2 tickets to the event.  Bring your spouse, family, friends, or favorite customers; they will multiply your voice at the event.  We will send you regular updates on the status of the event and include ideas and concepts to best use the event to help make your organization touch more people.  Finally, your site will also get a business bio with direct links to your store, websites, donation, or social media pages on ShadPlanking.com.

Exhibition Space for Non-Profits, Social Causes, and Outreach Organizations:

Single: 10 ft. x 10 ft. Space – $120

Double: 20 ft. x 10 ft. Space – $230

Larger spaces are available for customized sites.

Secure your site now, space is limited.

Political Campaigns and Groups
at the 68th Shad Planking &
Grapes and Grains Festival

Political Campaigns and Groups

Since at least 1965 every successful Gubernatorial candidate has attended the Shad Planking the year he won election.”

The tradition of politicians and political campaigns in full action has placed countless candidates into public office.  The Shad Planking gives the rare opportunity to speak to a bipartisan crowd that is actually interested in listening.  With the addition of the Grapes and Grains Festival, the 68th Shad Planking offers even more attention for your political campaign or group.

Exhibition Space for Political Campaigns and Groups:

Single: 10 ft. x 10 ft. Space – $120

Double: 20 ft. x 10 ft. Space – $230

Larger spaces are available for customized sites.

Secure your site now, space is limited.

Contact the 68th Shad Planking &
Grapes and Grains Festival

804 277 2788

matthew@cams-marketing.com

139 Monroe St.

Petersburg, VA 23803