It’s crunch time for the CAMS team. We’re known for outstanding marketing for attorneys here in Virginia, and this year we’re conquering new territory with the Shad Planking. We’ve already touched thousands of hearts and minds and we can’t wait for Friday, April 22nd.
Our involvement with the Shad Planking started last year. We vended at the Shad Planking and invited Mermaid Winery to set up a wine tasting in our booth. It was wildly successful and drew the attention of the Ruritan Club leadership. “They were impressed by our creative use of the wine tastings and asked how CAMS could help the Shad Planking increase attendance and participation for the 2016 event,” says Mari Hardenbergh, Chief Operating Officer of CAMS.
Ironically, women couldn’t even attend the event back in the day, but Mari is determined to look forward, not back. “I see it as a remarkable opportunity for a simple gal from a small farming community in New Mexico who happens to know a thing or two about marketing,” Mari says. “I think it speaks volumes to the business acumen of the Shad Planking leadership that they recognize successful marketing. Everyone knows that the event was only for men when it started, but that was nothing notable at the time, and I have always felt more than welcome at the event. The story here is the fact that the leadership is, and always has been, eager to make whatever changes necessary to continue a 70-year tradition. These gentlemen are amazing.”
The 68th Shad Planking will be held April 22 and marks the premier of the Grapes & Grains Festival, just one of the changes CAMS has implemented. The Grapes & Grains festival will attract a new contingent of festivalgoers who want an opportunity to try the finest wines and whiskeys while rubbing elbows with the most powerful decision-makers in Virginia. “Our main goal is to rebrand the event and market it as a wine and music festival in order to widen the demographic and increase attendance,” Mari says.
We’re just days away from the event, but Mari knows the CAMS team can handle the pressure. “I have a very competent team and am confident we will be able to make the 2016 Shad Planking and Grapes & Grains Festival the premier political event in Virginia.” Mari isn’t the only one who thinks so, the news outlets from all over are reporting on the changes.
Get your tickets now, before the price goes up, at shadplanking.com.